High Techpectations

Obnoxious Online Marketing Tactics?

I'm preparing to write a blog post in which I'd like to incorporate the input from my personal learning network friends, so I've been posting the link to this survey in multiple places including Twitter, the Future of Ed ning, and Classroom 2.0. I'm wondering where to draw the line with this... when it does become obnoxious to see the same material in several spots online?

As I logged into EdWeek's Digital Directions ning this morning after following a tweet from EdWeek forum panelist Barbara Treacy, it occurred to me that by posting in lots of places, I may be joining a practice that I have long abhorred. I saw on the front page of this ning posting of a man pushing a product. He left comments on several members' pages, essentially cutting and pasting his message. 

This man, who shall remain nameless, has done this for consistently for the past few years. In fact, when he did this on the Global Education Collaborative, which I run, I asked him about his intentions and then banned him from the group when he did not reply. There is now another woman posting events that use this same product fairly often. I did a search for her name and she's an SEO expert and has been posting the same information about this same product in multiple Ning communities. I did write to her expressing my concerns and she said she'd curtail her postings.

When I've inquired on Twitter about the practices of the aforementioned man and the product he is pushing, I've heard from extremely reputable educational technologists who think the product is legitimate and that this guy is really a teacher. The more I see his name and his canned message pop up, though, affirms my doubts that he is a spammer. And frankly, I will not even look at a company's product if they resort to these kinds of marketng tactics. It takes away from the authenticity of relationships in these online communities and the lack of transparency creates makes me think this company is not trustworthy.

So, am I going in this same direction by posting in many places in line in order to reach as many people as possible? It's a fine line, but the bottom fine line is that I am not profiting from anything and I genuinely want to gather input from as many of my online colleagues as possible. 

UPDATE: I dug around a bit and it turns out that this aforementioned man who pastes canned messages on Nings is the US business development executive for this India-based company. Supposedly he works in a high school, but I couldn't find a faculty directory on his school's web page. My problem is that he is NOT transparent in his postings that he WORKS for this company and he is pasting generic messages on people's pages. He is not even engaging in conversations and mentioning his product in context. I would not have a problem if he was transparent with his consultancy, but I clearly recall asking him if he worked for this company and I received no response.

EdWeek Leadership Forum - Chicago

On Thursday, I'll be at this EdWeek event and am planning on live blogging as much as possible. I'm particularly looking forward to hearing keynoters Susan Patrick and Eliot Soloway! Feel free to join in the live blog I've created.

Midwest Tech Forum 2009 Handout

Check out the handout for my portion of the Web 2.0 panel at Tech Forum Midwest tomorrow! This is intended to be a short overview of Web 2.0 and its implications for education. I've also included some web sites and readings for further exploration. Lucy Gray • Tech Forum - Midwest 2009

Publish at Scribd or explore others: How-to-Guides & Manu web2.0 tech

Are You Smarter Than an 8th Grader?

Woo hoo, I scored 100% on the science quiz which is not saying much. Next, math!

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The Ed Tech Elevator Pitch

This morning, I listened to Lisa Parisi, Maria Knee and other people in my PLN on EdTechTalk. There was a lively conversation in the chatroom and I happened to mention that I haven't perfected an "elevator pitch" or consise argument for why it's crucial for educators to be addressing 21st century skills and literacies, for lack of better words. Others agreed, and I created a wiki on the fly for us to map our ideas, thoughts and resources around this idea. I think educators these days need to be prepared to quickly and articulately explain why we are passionate about the power of emergent, collaborative technologies used effectively in educational contexts.

I'd love for more people to join and add their thoughts! Email me if you'd like to be added to the wiki.

Welcome (The Ed Tech Elevator Pitch) via kwout

Facebook | EdTech4Obama08

Link: Facebook | EdTech4Obama08.

If you are a Barack fan and into educational technology, please consider joining this group started by my friend Karen Greenwood-Henke (she also happened to attend Beloit College at the same time I did!).

Oprah Winfrey’s Lavish South African School - Newsweek Entertainment - MSNBC.com

Link: Oprah Winfrey’s Lavish South African School -
Newsweek Entertainment - MSNBC.com
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I'm really interested in knowing more about this school, and I'm guessing that we'll hear a lot more about it in coming weeks as it is about to open. This article has some beautiful photographs and it looks like a lovely campus.

I do find it bothersome that Oprah's are called extravagant. Why are educational institutions always looked at to be spartan and budget conscious? Does that really make a school a better learning environment? The fact is that good education is expensive, and the physical environment in which children learn is as criticial as curriculum and teachers.

The article also reminds me of what Dean Kamen was saying in the Iconclasts episode I watched last night. The technological know-how is there to solve world problems; it is harder to change attitudes about the status quo. Too bad the South African government didn't look at this as an opportunity.

This paragraph in the article also stood out for me:

"Oprah also knows that some people will complain that charity should begin at home, even though she has provided millions of dollars to educate poor children in the United States, especially via her Oprah Winfrey Scholars Program. But she sees the two situations as entirely different. "Say what you will about the American educational system—it does work," she says. "If you are a child in the United States, you can get an education." And she doesn't think that American students—who, unlike Africans, go to school free of charge—appreciate what they have. "I became so frustrated with visiting inner-city schools that I just stopped going. The sense that you need to learn just isn't there," she says. "If you ask the kids what they want or need, they will say an iPod or some sneakers. In South Africa, they don't ask for money or toys. They ask for uniforms so they can go to school."

I hope people can get over geographical boundaries and appreciate her efforts for helping children in general. And, secondly, it saddens me that our values are so skewed in this country that education is not always appreciated. We have so much here in the states, and it never seems to be enough for some. Poverty here, while no cakewalk, seems to be a different thing altogether than living in a completely impoverished country. I honestly don't know how Americans can turn this around and yet, I can't imagine that every school plagued by societal problems is like what Oprah describes above.

At any rate, I'm really curious about how this school will operate, and particularly about technology usage there. Since beginning the ADE global awareness project last year, I have wondered about technology in Africa.

NetDay Speak Up

Link: Speak Up Home Page.

Just a reminder for those of you registered for NetDay Speak Up Day. The survey for teachers, students, and now parents will be open until December 15th. So far, we've had 180 students, 5 teachers, and 15 parents particiate at my school and I am hoping that our numbers increase. Our aggregated data could be very helpful in our future tech planning efforts!

CATALYST CHICAGO :: Cover Stories

Link: CATALYST CHICAGO :: Cover Stories.

As a former Chicago Public School teacher, I still have an interest in school reform and best practices related to urban education. The Catalyst is a great source of information here in Chicago, and I hate to criticize it, but this series of articles on technology could have been better on analysis and investigation. Of course, I think the two pieces related to the U of C charter schools are decent as another ADE is involved with that project, but hey, I admit I am biased.

In one article entitled, "Winning the Race - at First Glance", Harper High School is profiled. Recently, this school was offered up to Oprah show viewers as an example of the many schools dealing with inequities as the result of school funding issues. The author of this article says that Harper appears to be winning the technology race superficially. Since when has there been a race to accumulate machines in schools? Do the actual number of computers in a school correlated to an improvement in student performance? And, the number of computers per pupil is cited in this article in relation to national statistics (which came from a study conducted in 2003. See David Warlick's post on this.) In my opinion, a plethora of technology is not going to make one iota of difference in a school unless they are used in an engaging manner and teachers have some experience integrating technology into their subject matter.

Chicago high schools are also lauded for having ethernet connections and A (read one) full time tech coordinator in 62% of CPS high schools. Assuming that your average high school has over a thousand students, one tech coordinator in a school is not going to be particularly effective. I'm guessing that many of these tech coordinators solely are responsible for staff development, network administration, and instructional support. Frankly, I am not impressed with the numbers cited in this article, given the realities that are also outlined... lack of maintenance, lack of access, and lack of staff development. However, you would be led into thinking that CPS was on the cutting edge of urban school educational technology if you read the second article....

A second article was, "Equity the Goal for Technology" and one fact cited item is that a CPS school is sitting on Accelerated Reader software because the school doesn't have time to deploy and train the teachers. My former school used AR, and I don't recall that it was so complicated that it warranted a great deal of professional development time. And, why are schools bothering to purchase expensive software that they don't have the time or inclination to really use? Why isn't professional development time adding into their technology budget?

As far as the reporting goes in the aforementioned article, there is only a brief mention of the Chicago Board of Educaton's Tech|XL computer leasing program which offers internet connections and tech support at a cost to individual schools. Last I heard, these services don't come cheaply, and I would have liked to have seen some explanation of this program. And... since they were talking technology in this article, why wasn't the expensive student information system the board is currently implementing discussed? I don't know much about this, but I do know that there's been some controversy involved. Maybe if there was more information available on these two programs, people, such as myself, would not rush to judgment. I also had a problem with two comments from one national ed tech leader, one that CPS had vision regarding a lot of the tech related issues plaguing urban districts, and that Chicago was a leader in online training. That very well may be the case, and I am in no position to dispute that, but let's not airbrush reality here. No matter how much training in isolation or number of computers in isolation are presented to these schools, these bandaids are not going to bridge the digital divide. All schools, urban or otherwise, must have equipment, student and teacher access, technical support, and pedagogical support working together in unison. Finally, this graphic from the Catalyst based on their survey of a couple hundred schools interested and slightly alarmed me. There is so much more to educational techology than the software mentioned here. Effective educational technology is not about PowerPoint slideshows or graphing data in Excel; it's about process and communication that happens when students are deeply engaged in meaningful work. When are educators going to get this? It's not about the software!

National Teachers Academy

Link: Home.

I visited this Chicago Public Schools demonstration school yesterday as I volunteered to help my friend and fellow ADE, Karen Percak, with her Family Reading Night event. NTA is located in the South Loop area of Chicago, and it serves a predominantly low income African American population from neighboring housing projects.

Wow! What a school! The facility is amazing and is only about three years old. I did not get a tour of the entire complex, but architecturally, it's beautiful and inviting. It is evident that a great deal of money is being put into this school, and it's nice to see that kids who need the most are getting access to quality materials, teachers, and learning environments. Often, one hears people complaining that all the best materials, teachers, and the like go into schools serving middle class and up students at schools like Northside College Prep and Walter Payton Prep. NTA is still very new, so it will be interesting to see how this school develops.

Anyway, congratulations to Karen for organizing a fun and well attended event! I'm sure this will grow in popularity with her school community in the years to come.

School Orders Students to Remove Blogs - Yahoo! News

Link: School Orders Students to Remove Blogs - Yahoo! News.

There are a couple of things to note about this article. First, Yahoo now lets you instant message the article to another Yahoo member. I've never seen that feature before.

And, until last year, I was unaware of the xanga and myspace. Parents of the teeny bopper set are probably unware of these services, too. I agree, for the most part, with those interviewed in this article who opposed banning blogs and with the idea that it's more important to teach kids how to interact safely with Internet. However, I wonder if schools are nervous about legal issues surrounding blogging activities using school resources. Because schools are really unable to control the online activities of their students, yanking the privilege seems to be the only recourse. I wonder if this ban extends to outside of the school day, and if some particular incident preceded this.